![]() ![]() Our activities included teasing activities pre-event and engaging content such as live polls, live interviews, guided tours, and engagement with our audiences during the event, including partners and media. LEWIS has also been supporting NEC at ISE for a few years. We’ve continuously come up with fresh and creative content to grow the channels and increase engagement. Our scope also included the development of the whole social media strategy, channels (LinkedIn, Twitter, Facebook), and content, including engagement with NEC customers, partners, influencers, and staff. Our toolkits equipped local country teams with relevant content to promote key verticals and show thought leadership. We also conducted regular newshound sessions with NEC experts to get field insights and turn these into highly relevant and targeted content for each audience group. ![]() Our strategy included the development of a unique narrative and messages (with strong proof points) to help NEC Display Solutions Europe (newly formed Sharp/NEC) articulate a strong story and showcase its value and difference. It appointed LEWIS in 2011 to become the EMEA lead agency – develop the campaign strategy, creative ideas & content, define KPIs, coordinate efforts across the region, and analyze outcomes. The company was supported by a mix of agencies across EMEA with no true centralization of efforts, which was causing inefficiencies and a lack of consistency. Sharp NEC Display Solutions (formerly NEC Display Solutions) wanted to build a market leader position within the professional displays and projectors industry.
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